The Business of Art
- Running the submission process, which includes paying a programmer or forms provider to program the form, accept and host the online form submissions and maintain the submissions database.
- Advertising the call for entries on art deadlines web sites and publications that require a fee.
- Printing and mailing a printed, full-color catalog to our top collecting museum and library customers as a way of promoting the show. This is a major expense as our catalogs are very expensive to print and mail. We mail anywhere from 30-50 copies to libraries and museum curators.
- Purchasing a "purchase prize" book that is donated to a library. With our most recent show this book was given to a randomly selected library amongst those who voted for our "librarian's choice award."
- If there is a guest juror involved we pay them for their time, or give them some type of thank you gift, or purchase a book from the show to donate to their library.
- Postcard printing and mailing.
- Insurance to cover the works in while they are in the gallery in case of loss, theft or damage.
And, don't forget about the overhead expenses of running the gallery. Entry fees help pay for things like rent, lights, heat, web site hosting, advertising and the other basic expenses of running a business. Oh, and maybe some day, they will even help fund a salary for your friendly gallery director.